8+ years across fintech, sports, and enterprise tools. I lead design from early questions to launch, working with founders, engineers, and creative teams to make the next step clear.
My work spans 0-to-1 products, design systems, and experiences used by hundreds of thousands of employees.
My work spans 0-to-1 products, design systems, and experiences used by hundreds of thousands of employees.
Based in Valencia, Spain
refimoves@gmail.com
I’m Roman, a senior product designer turning complex ideas into products people can use.
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Selected Work
Led Double Bagel from concept through launch and iteration with founders and developers. Designed the core tournament journeys, brand, and reusable UI system. The app reached 5,000+ users in its first year without marketing spend.
About the work
Scope
Design Vision and Brand Identity, User Research, UX/UI
Double Bagel – social tennis tournaments
Product
2024
Year
Year
2021-2026
Product
Enterprise e-learning & HR tools
Art Direction, Gamification, Storytelling
Scope
About the work
Led design and delivery of digital learning and HR tools reaching 400,000+ employees. Set direction and coordinated designers, developers, writers, and production teams across global client projects.
Led the redesign of Dragon’s wallet and exchange, simplifying KYC and core payment flows. Worked with compliance teams and blockchain engineers across markets.
About the work
Scope
Design Direction, UX/UI, Design System
Dragon – crypto wallet & exchange
Product
2019-2020
Year
Year
2020-2021
Product
Pulse – HR management platform
Wireframing, User Research, UI/UX, Design System
Scope
About the work
Contributed to Sber Pulse as part of a large design team, then led design for team management features. Used HR interviews and prototypes to connect fragmented workflows and make team information easier to act on.
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What I do
UX/UI Design
Brand Identity
Design Direction
UX Research
Motion Design
© 2026 Roman Efimov
For my CV or project details, get in touch.
For my CV or project details, get in touch.
Claude Code
Illustrator
After Effects
Photoshop
Figma
Tools
Let’s talk